What is a Fractional CMO?

A fractional Chief Marketing Officer (CMO) is like having a marketing pro on speed dial (for those that remember speed dial).

It's an expert who jumps in part-time, providing top-level marketing wisdom and management without the resource drag of a full-time employee. Think of us as your marketing guru, shaping strategies, fine-tuning campaigns, and measuring outcomes.

We’re a trusted advisor in all things marketing – and often business decisions that go beyond the scope of marketing. We fill the marketing leadership seat when you need it.

A fractional CMO is a smart way to get top-shelf optometry marketing leadership without going all-in.

Okay, but how does having a fractional CMO work?

Trust us, you’re not the only one wondering this. Here’s the quick and dirty version of how we work with your team vs. consultants, advisors, and agencies.

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	Consultant	Traditional Agency
Works as part of your team
Works alongside you for as long as you need
Full-time partner	Maybe	Maybe
Represents your company
Leads a team

Fractional CMO Services

Woman trying on glasses in front of a mirror.

Are you ready for a fractional CMO?

If you can honestly answer “yes” to each of these questions, fractional CMO services are the right next step for your practice or business.

You’re ready and willing to allocate at least $5k/month to your marketing efforts.

You think there’s value in marketing.

You think a marketing pro deserves a seat at the table.

You’re ready to roll up your sleeves and commit to the long game.

You know you can’t do it yourself – even if you had time.

Your CEO, doctors, and leadership team are available to be involved in your company's marketing.

You’re willing to trust us.

Book a discovery call

Morether helped UMHB Advancement rethink the way we are telling our story. Daniel is a guide at heart with a gift for words.

The time spent with him brought tremendous clarity for our team and organization.

- Tucker Glaske, University of Mary Hardin-Baylor

Our marketing helps you provide top-tier care while growing a sustainable company for your community and yourself.

Book a discovery call

What is a Fractional CMO?

Okay, but how does having a fractional CMO work?

Are you ready for a fractional CMO?

Catch the vision for a brighter future