Product investment

Think of good marketing as an investment.

And consider bad marketing (or no marketing) a waste of time. You can: a). Hire a marketing person b). Outsource to a pricey agency that cleverly tracks the amount of coffee they consume…

Get a fractional CMO that works for you and knows how small businesses tick. We love making money for our clients.

Set an Appointment

Morether Products

A proven way to start and grow your business.

Morether Foundations
Launching a new endeavor is flat scary.

Without the right foundation, your company could plummet. We’ve got the tools to ensure your company’s launch is a success.

Deliverables
- StoryBrand messaging to provide clarity and direction
- Branding to set you apart
- A website that converts
- Social media setup to grow your audience
- Sales funnel (lead generator and email nurture) to convert fans to family
- Marketing Toolbox to make sure we’re on target*
*When moving to marketing retainer execution.
$6k-$30k
To Start
Set an Appointment

Level 1 fCMO Retainer
After building your foundation, it’s no fun staying on the ground.

Using a strategic rotation of one or more proven tactics, we’ll help you reach more customers to grow in measurable ways.

The Level 1 Retainer includes the Marketing Toolbox plus a rotation of one or more of the following tactics:

Deliverables (tactics)
- Inbound content marketing (blogging with purpose)
- Evergreen email campaign marketing because email still works!
- Social media execution and training (we know how much you love social media)
- Digital advertising (Facebook, Instagram, LinkedIn, Google Ads)*
*Ad cost not included
$2k/month
Set an Appointment

Level 2 fCMO Marketing Retainer
Capitalizing on the momentum of Level 1 marketing, we’ll drive your company’s reach by employing stronger marketing tactics including case studies, refining your sales funnel, drilling down on messaging, and more!

The Level 2 Retainer includes the Marketing Toolbox and a rotation of the Level 1 + the following tactics:

Deliverables
- Additional Sales Funnel creation
- Additional sub-messaging for products and services
- Communication campaigns to get the right message to the right audience
- Proposal support for sales enablement
- Testimonial videos to boost your authority
$4k-6k/month
Set an Appointment

The Marketing Toolbox

The way we prove we’re growing your business.

For our Fractional CMO marketing retainers, we add our Marketing Toolbox. This is the secret sauce for your marketing. No more spending resources on marketing without knowing the growth it provides.

We measure:

Website traffic
Social Media and Ads engagement and conversions
Google Ads engagement and conversions
Email sends and efficacy
KPI’s specific to your company (i.e. product sales, new clients, homes sold, etc)

Fractional CMO Marketing Development

When you started your business, you didn’t sign up to be an expert in marketing. Let us be your marketing team.

Marketing & vendor coordination
Works in Progress report
Basic CRM management
Website hosting & support plan ($129 value)
Website improvements and technical SEO repairs

Deliverables

Marketing Toolbox with all your metrics in one place!
Marketing coordination
1-hour monthly Zoom call to cover metrics, project status, and upcoming projects
Option to connect to your CRM or Customer Database’s API for full automation!*

*Set up and monthly cost determined by the scope of integration.

Outsourced Marketing Tactics

Go where you want to go

Email Campaign Marketing
Email communication is still the #1 way to reach clients’ and prospects’ inboxes which leads to conversion and retention.
- 2 emails per month to the client and prospect list
- Curation of valuable content from staff and clients. This will include:
  1. Relevant tips and expert advice
  2. Community updates
  3. Industry-specific news
- Execution and workflows in SharpSpring or your CRM
- Fulfillment schedule
Deliverables:
2 curated emails/month

*Marketing Toolbox Included

Inbound Marketing
With so much “noise,” it’s important to create valuable content that generates reciprocity with prospects and clients.

Inbound marketing is a powerful tool to drive leads to your inbox. Inbound marketing consists of creating value-added content that follows a strategy toward lead conversion.
- 2 content strategy sessions per year to outline blog calendar for 6 months
- Graphic design support for blog graphics
- BrandScript editing, proofing, and publishing of each blog
- 1 Adobe stock photo for each blog post (chosen by agency & client)
Deliverables:
2x 500-word or 1x 1000-word published blog professionally written by our writers

*Marketing Toolbox Included

Social Media Marketing
Social media is one of the most complained about marketing tactics. But it’s possibly the most effective and engaging way to build your audience.

Our team has years of experience building awareness around brands.
- Social media strategy meeting to set the tone
- Monthly content calendar
- Social media execution and monitoring
Deliverables
- 1 hour pillar content strategy meeting so you’re not throwing spaghetti at the wall
- 10-12 targeted posts per month on 3 platforms to reach a wide audience
- Coaching for your team to produce engaging content
- Monitoring and engagement on your page to build your following
*Marketing Toolbox Included

You want to do more?
We’re game.

If you don’t see quite what you’re after for your business or need to customize a fractional CMO package, we’re happy to work with you.

Reach out today. Let’s start the conversation.

Let’s Go

Let’s do Morether

Morether is the premier marketing agency in Temple, Texas. We provide outsourced marketing systems and services for businesses throughout Central Texas and Southern Maryland.