Over the past year, we’ve deepened our niche of law firm websites expanding from Southern Maryland to Waco, Temple, and Austin, Texas. We’ve worked with several high class, high integrity law firm clients on branding, web design and more. And we have more on the way! When checking out our work, you notice the trend.
Don Cotton of Cotton, Castano & Richardson came to us via referral from our fine friends at Loyal IT of Austin (shameless plug for fantastic IT co.). Don and Jason, the two firm partners, needed guidance to a solution for a common problem with law firms: how to tackle a rebrand when losing a partner. Bob Richardson, the founder of the firm years back, unfortunately, passed away. He left a larger than life legacy. The law firm needed help maintaining the integrity of Bob’s name and a well-known brand while moving ahead to establish the firm under Don and Jason’s leadership.
And they needed to do so without spending a fortune in an already expensive renaming and reorganizing endeavor.
A Trip South
We love working with Austin clients for two reasons. First, we get to visit one of the finest cities in Texas. Second, we enjoy assisting smaller law firms or businesses because Austin-based agencies are traditionally pricey (though good, undoubtedly). We know we can provide a leg-up for our client’s tough competition by offering business-building solutions in marketing and branding at a cost significantly lower than an Austin agency.
Cotton, Castano & Richardson, PLLC (formerly known as the Bob Richardson Law Firm) needed the works: new logo, website strategy and development, and – icing on the cake – a promo video to show potential clients the differentiating factor in choosing Cotton, Castano & Richardson.
The Products of our Labor
- A simple, yet powerful statement in a logo that ties styling from the previous brand into the new, modern approach.
- A completely re-worked website optimized for the end-user: new clients.
- And (new to Morether!) a promotional video scripted, directed, filmed, and produced by Morether on location at their amazing office location in downtown Austin.
- Finally we enrolled them in our online reputation management software to push out core changes (company name/website) across hundreds of online publishers to ensure no lead or search is lost to the black hole of rebranding.
Don, Jason and their staff run a fantastic law firm. We’re happy to consider them clients and look forward to walking with them to grow their presence in Austin.
If you’re a law firm with a limited budget in need of branding, rebranding, online reputation work, website or marketing automation, let’s have a conversation.