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Get More(ther) 
From Your Marketing 

Our proven four-step fractional CMO system helps you move your practice from stalled out to sustainable, healthy growth.
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Marketing your practice isn’t your first priority

Your quality of care is.
And while that’s the way it should be, it doesn’t help you: 
Attract new patients to experience your great care
Increase your revenue per visit or eyewear sales
Customize the cookie-cutter marketing materials your franchise provides
Build, grow, and scale your practice
Plan for retirement
Maintain a work-life balance you’re happy with
That’s where we come in. We provide your practice with the expertise and power of an in-house marketing team without the full-time cost. 
Daniel C. Palmer, owner and fractional CMO.

The Morether Blueprint

Phase I: Research

While some marketing companies have a “template” that may get the job done, we take it to the next level and immerse ourselves in who you are as we uncover: 
  • Business Goals and Dreams
  • Industry and Competitive Research
  • Patient and Customer Profiles
  • Budget
  • KPIs that Matter

Phase II: Foundation

After spending critical time discovering who you are, we can accurately construct the marketing foundation that will breathe life back into your company.
  • Marketing Roadmap
  • Messaging, Voice, and Unique Selling Proposition
  • Branding
  • Website
  • Lead Generation Strategy
What’s the StoryBrand Framework
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Phase III: Construction

Time to go to work! Based on your company’s unique ecosystem and foundation, we’ll user our kick-butt marketing vendors (and your favs too) to build the marketing system that works for you. 
  • Paid ad campaigns
  • Social media strategy and execution
  • Sales funnel
  • Email marketing
  • Organic content strategy and execution
  • And much more…

Phase IV: Maintenance

Nothing kills momentum faster than building marketing assets and leaving them to fall apart. 

We set up a monthly rhythm of content production, reporting, and engaging with you and your team to ensure the plan continues to grow your organization. 

We use our network of talent to produce top-notch marketing assets to reach your customers. 

And when the time is right, we’ll source and hire your internal marketing technician to take over the execution we’ve been coordinating. 

The goal? Build a robust marketing machine run by your own vetted, trained, and equipped staff.
Explore our Fractional CMO Services
“The team at Morether is down to earth. They get that small business owners need each marketing dollar to spend like ten. They understand it ultimately is about driving revenues and profits that count. Too many creative firms don't comprehend this. Morether does. Give them a call.”
- Art Coley, CGI Franchise

When you work with us, you’ll:

Build a solid marketing foundation that carries on long after your work with us ends.
Stay on track by aligning your marketing activities to your company goals.
Save time, cash, and hassles by training your team to manage daily marketing tasks.
Follow repeatable processes and systems.
Verify your marketing budget and strategies get positive returns. 
Fill the critical marketing seat at the table with a qualified pro.
Get “first-in-line” access to a vetted network of marketing specialists who won’t waste your resources.
Clarify company objectives and collaborate more effectively with your teams.
Set your company up to hire the ideal marketing technician when the timing is right.
7
Years in Business
100
Websites Built
200
Strategy Sessions
450+
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