How Olney EyeCare Achieved 15% Growth with Strategic Marketing

When you have a small practice in a close-knit community, the people you serve aren't just patients; they are your neighbors. Dr. Clark DeShon at Olney EyeCare knows this well. Building trust with local patients and delivering high-quality care is the heart of his practice. 

But like many small businesses, Olney EyeCare was struggling to stand out. Their marketing message was scattered across channels, marketing vendor performance was frustratingly inconsistent, and Dr. DeShon didn’t feel equipped to make the best use of the marketing tools at his disposal.
 
Olney EyeCare needed an expert touch — a team that could help turn the marketing chaos into a well-executed plan and guide it toward more sustainable growth. This is where we came in.

When you’re not a marketer, it’s too easy to become nearsighted about your marketing efforts — especially when managing a small team and a tight budget. Without an effective strategy, you’ll likely spend too much of your resources with little to show for it.

Olney EyeCare had big potential. If they could clarify their marketing strategy, their office could experience significant growth. But they couldn’t do it alone. 

Dr. DeShon’s story highlights a familiar frustration for optometry practices: marketing feels like an endless problem. The more time you spend thinking about acquiring new patients, the less time you spend actually caring for them — and that’s no way to run a medical office. Yet, your office has to grow. Without the right guidance, growth can feel impossible.

For Olney EyeCare, the team often wondered:  

• What if we waste our budget allocating resources to marketing channels that don’t work? 
• How do we even know if something is working? 
• What if we fail to attract new patients or even worse — lose existing ones?
• How do we avoid getting stuck in a cycle of bad marketing decisions? 

When Olney EyeCare partnered with us, they tapped into a team of marketing experts. As Fractional CMOs (Chief Marketing Officers), we serve as Olney EyeCare’s marketing leadership so that they no longer have to play the marketing guessing game. From building a sound strategy to overseeing execution, our team brings structure and clarity that Olney EyeCare hadn’t previously had. We use our proven approach, tailored for Olney EyeCare’s unique market, to build on the unique strengths of Dr. DeShon and his practice while tackling the key issues holding them back.

Through this tailored approach, we transformed Olney EyeCare’s scattered marketing into a cohesive, strategic plan that fueled growth, clarified their brand, and established Dr. DeShon as the community's trusted eye care provider.

We stepped in to help Olney EyeCare cut through the noise and get back on track. Our extensive experience helped give Olney EyeCare the tools to eliminate what we call “marketing myopia” and focus on a clear path forward. 

With our marketing leadership, Olney EyeCare could stop guessing and start growing purposefully. And we think the results speak for themselves.

With the right expert leading your marketing efforts, a practice of any size can set and achieve clear growth goals—just like Olney EyeCare. Unified messaging, data-driven decisions, and streamlined marketing efforts transformed Olney EyeCare’s operations and positioned it as a trusted name in its community.

Let our team guide you to marketing clarity. Whether your practice or goals are big or small, we’re here to help you make an impact where it matters most.