When we opted to open Morether in Temple, TX, just between Waco and Austin, my family needed a home. But I’m not a normal home-shopper. I’m not in the market for the latest HGTV craze and shiplap and farmhouse sinks. No, I love mid-century modern. And I love something to work on. Some might say a “project.”
We needed a particular REALTOR®. We found that in Holly Parker. Holly was the second real estate agent we called, and the only one who returned our call. We had a small window of time to shop, and she was a champion.
We all know the real estate agent who’s always on his or her phone, seems highly disinterested in homes you want to see, and appears inconvenienced by questions or concerns. Or we know those who are overtly aggressive and pushy and are merely looking for the next lead.
Not Holly. She calmly tolerated us (me) and took us on the journey that eventually led to our new home.
Now this feels more like a client review than a portfolio post. However, one of our passions at Morether is connecting with local, small, start-up businesses. And we seek businesses with men and women of integrity at the helm. Holly is one of those persons. She’s assertive, yet calm and collected in the nutty real estate environment. She does what she says she’s going to do. And isn’t afraid to ask for help when she needs it.
So she came to us to rev up her marketing efforts, particularly her social presence and web strategy.
To work within a startup budget restraint, we crafted a simple, one-page microsite with a powerful lead-generating contact form for buyers or sellers. In the future, we will integrate a content creation strategy to boost rankings as well as searchable IDX features.
The real estate experience is hectic and even downright awful. So we used calming language, colors and imagery to install confidence in what Holly offers, namely a start-to-finish amazing experience purchasing or selling a home or property.
As we install new phases into Holly’s site, we’ll be thrilled to see her business expand and reach the Central Texas community.
If you’re a REALTOR® and are interested in further reach and engagement, we’d love to start the conversation. Click below.
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